You can use the HTML here to cite the work.ĭoing so will also include metadata on your page so that others can find the original work as well. Attribution You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work).Īttribute this work: Information What does Attribute this work mean? The page you came from contained embedded licensing metadata, including how the creator wishes to be attributed for re-use. to Share to copy, distribute and transmit the workUnder the following conditions. LicenseCreative CommonsAttribution-NoDerivs 3.0 Unported (CC BY-ND 3.0) You are free. VW Text should be used in sizes below 16 point. VW Text is ideal for longer text in smaller sizes: optimized ‘color’ of the typeface in text blocks, reading rhythm and adjusted for small type sizes on screens. VW Head is recommended for use above 16 point type size. Vw Headline Ot Free Font Good Headline Fonts VW Head is designed for applications that require large type sizes such as headlines: self-confident, strong in character and compact in appearance.

We decided to develop two related type families, each optimized for their specific environment and needs. A typeface that needs to solve all the many typographic challenges within such a large company does not get away with just one weight. We came to the conclusion that a new typeface should be inspired by the design of the cars and that it ought to carry the idea of Volkswagen: cars you can rely on, outstanding engineering and a clean design driven by functionalism. In another approach we analized the visual language of the automobile design itself and studied its developments over the past 80 years. Our research included communication design agencies working for the brand as well as UI developers, technicians and office users. Eventually, Futura no longer performed sufficiently enough in several components such as digital, technical manuals or cockpit screens and Volkswagen began searching for alternative typefaces.

The visual appearance of the cars has evolved ever since and – not less important – the functional requirements in the different user fields have expanded. Since 1997, Volkswagen had been working with a customized version of the famous Futura typeface, developed by Erik Spiekermann and Luc de Groot. Volkswagen ought to receive an integral 360-degree customer journey from first contact with the brand through advertising and editorial design on the website and store design to the decisive move of buying a car, defined by consistency throughout automobile manuals and car interiors, such as on speedometers and board computers. The task was to create a new type system that is strong enough to lend the Volkswagen brand a face and that is sufficiently flexible and robust to work in every area of the company.

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